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    Topic Rooms Vfx » General » Industry news » INTERNET TRENDS 2017 –Mary Meeker May 31, 2017

    INTERNET TRENDS 2017 –Mary Meeker May 31, 2017

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    Flukefx


    INTERNET TRENDS 2017 –Mary Meeker
    May 31, 2017


    Full report : http://www.kpcb.com/internet-trends

     
    A lot of the future of search is
    going to be about pictures
    instead of keywords.


    - Ben Silbermann, Pinterest Founder / CEO, 4/17
    Influencers = Can Impact Followers


    Ad Growth =Driven by Mobile


    Ads / Content / Products / Transactions =
    Lines Blurring. Fast.


    Product Quality + Customer
    Support + Transparency


    Bars Rising =
    Owing to Social Media


    Social Media =
    Can Provide Opportunity to Improve Customer Service


    Unboxing YouTube Top 5 Channels =
    33MM+ Subscribers, 5/17


    When Things Are Measured =People Don’t Always Like What They See…Users Don’t Always Like Data Collected


    Ad Growth = Driven by Mobile


    Ads = Becoming Targeted Storefronts


    Planning Workflows =
    Manage Time + Resource Efficiency…


    Dynamic Difficulty Adjustment =
    Ultimate Trial & Error Experience…


    Netflix / YouTube =
    Fixed-Access Video Traffic Share Leaders


    Advertising Inefficiency =Increasingly Exposed by Data…Right ‘Ad’ @ Right Place / Time


    The Cloud = Accelerating Change Across Enterprises
    1) Cloud Adoption = Reaching New Heights +
    Creating New Opportunities
    2) Enterprise Software = Customer Expectations
    Mirroring Those of Consumer Apps
    3) Security = More Applications More Vulnerabilities
    Cyber Threats Severity Rising = 10MM+ Identities Exposed in…
    15 Breaches in 2016…vs. 11 in 2014
     
    INDIA INTERNET =
    COMPETITION CONTINUES TO INTENSIFY…
    CONSUMERS WINNING
     
    India Internet Users = +28% (2016-June) vs. 40% Y/Y Growth…
    @ 27% Penetration…355MM Users…#2 Behind China
     
    India Internet Usage =
    Rising Owing to…
    Cheaper / Faster Access
     
    India Internet User Base @ +355MM is Large...
     
    India Mobile Usage = A Global Leader vs. Desktop Usage…
    ~80% of Internet Usage on Mobiles…
     
    Millennial focused / short-form content
    such as ‘Hinglish’ standup comedy
     
    Dramatic growth assisted by 4G
    rollout of Jio…AIB Channel @ 100MM+ views
     
    India = Lots of Young People…
    64% of Population...72% of Internet Users <35 Years Old...
     
    India Macro = Demographics = Bad & Good…Challenges = Job
    Creation…Business Basics…Education…Logistics…Gender Disparity
     
    USA = ~50% of Most Highly Valued Private Tech Companies Founded By…
    1st Generation Immigrants...>48K Jobs, 5/17
     
    21st Compute Power + Human Potential

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