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    Topic Rooms Vfx » General » Tutorials / Making of » The Making of Gatorade G Active “Water Made Active”

    The Making of Gatorade G Active “Water Made Active”

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    Unit9 director Cole Paviour and cinematographer James Medcraft combine motion capture, motion control, and a unique multi-plane liquid printer to create the planet’s first animated liquid human all in camera.

    James Medcraft: “Over the course of six months working with Unit9, Machine Shop, Arri Rental and Mark Roberts Motion Control we developed a stop-motion 3D liquid printer that took motion capture data of a human and printed it life size frame by frame.

    “The 3D liquid prints frames were captured using high speed sync flash on the Arri Alexa 65 and Milo Motion control, a technical world first.

    “In five shoot days and 11 days in the studio we created a life-sized animated human, created entirely from liquid that moves and interacts with physical space like a real human.”
    The Making of Gatorade G Active “Water Made Active”

    Client: Gatorade

    Agency: TBWA\Chiat\Day

    Production: Unit9
    Director: Cole Paviour
    DOP: James Medcraft
    Directed by: Cole Paviour
    Director of Photography: James Medcraft
    Producer: Holly Restieaux
    3D liquid printer: Machine Shop
    Motion Control: Mark Roberts Motion Control / Ian Menzies
    Art Department: Nick Ellis
    Gaffer: Onkar Narrang
    1st AD: Rob Thorpe
    1st AC: Tom Ried
    Camera hire: Arri Rental

    Manooj Manoharan Twisted Evil

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